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DEARBORNMe. – Ford has announced the launch of VIZR, a new field service tool built on Salesforce and designed to meet the needs of the small business owners. VIIZR will help small businesses simplify key commercial activities such as invoicing, scheduling and managing requests, so they can focus on serving their customers from anywhere.

“For more than 100 years, Ford has been the backbone of commercial business,” said Ford CEO Jim Farley. “Salesforce is the global leader in CRM and together, Ford is excited to bring advanced digital tools to the trades to help drive the productivity of their business.”

The market for field service management is estimated at $3 billion annually in the US and is expected to double in the next six years as changes to consumer behavior brought on by COVID will drive high demand for trades.

VIIZR is built on Salesforce Field Service, a complete solution for managing mobile workforces and providing onsite support, and was developed specifically for trade businesses by Ford. There are currently 675,000 small and medium business in service & maintenance and construction vocations in the US

“Small business owners are the foundation of our communities, and every day across America plumbers, electricians and landscapers step into their Ford vehicles to build our economy,” said Marc Benioff, chair and co-CEO of Salesforce. “We’re thrilled that our incredible new partnership with Ford will help energize millions of entrepreneurs in the trades with the power of Salesforce so they can deliver for their customers and take their businesses to the next level.”

A recent study found that only one in five small business owners are satisfied with the way their businesses managed customer and employee relationships. Only 10% believe today’s business productivity software tools are designed for businesses of their size, with most believing that such solutions are built for much larger companies. Salesforce Field Service already helps companies around the world realize significant productivity gains, with customers reporting 36% improvement in scheduler and dispatcher productivity, and a 28% decrease in work order scheduling time.

“Ford Pro helps commercial customers maximize productivity,” Ford Pro CEO Ted Cannis said. “We know the back office is a major pain point for tradespeople, who are often writing up paperwork from the cabin of their truck or van. VIIZR gives that time back, providing greater returns to these businesses and better service to their customers.”

For businesses with less than 20 employees, VIZR could reduce back-office work by more than 40% or about 25 hours a week.

VIZR provides affordable, advanced field service tools with subscriptions starting from $39 a month per user, which enables trades to:

  • stay on track Digitize everything – quotes, work orders, invoicing and job management.
  • Connect with customers: Manage customer relationships and jobs through an all-in-one customer profile, making it easy to communicate with them and improve the overall experience.
  • Streamline Operations: Scheduling, dispatching and coordination of field technicians for greater efficiency and a more profitable business.

As part of Ford Pro’s ongoing efforts to evolve with the requirements of their customers, VIZR is looking for trade businesses to pilot the platform on a complimentary basis ahead of its official launch in the first half of 2022. To learn more about the Early Access Program and to be considered for inclusion, visit

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